Geraldton Wax is relatively hardy and fairly easy to grow in a Mediterranean climate with well-drained sandy soil and a sunny aspect. It can be grown in areas of higher humidity, such as Sydney, but tends to be short lived. It is also good in pots. It has the tendency to 'fall over' and may need support. It is very drought-tolerant and has aromatic leaves. The hardy characteristics have led to its use as a root stock species for grafting species of the closely related featherflowers of genus Verticordia.
Many varieties are commercially available, named both for colour and for early/late flowering times. In the wild, Geraldton wax is most commonly white with varying tinges of mauve. The deeper purple forms are selected varieties propagated commercially: Chamelaucium "Early Purple" Chamelaucium "Purple Pride", etc.
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